FESTIVALS AND CELEBRATIONS (back to calendar)

Celebrations and cultural festivals keep a community's culture alive.

One of the easiest and most effective way to become recognized, accepted and respected in a community is to support these celebrations and festivals.  Supporting cultural events that your ethnic target finds attractive is an effective means of increasing your competitive edge.

Event participation or sponsorship transcends cultural and language barriers.  It'll pay off in a number of ways.  

Here’s how...

1. Seasonal coverage - pre-event exposure of your logo on event posters, usually includes distribution at influential retail stores frequented by the targeted ethnic community for a full selling season

2. Creates goodwill, elevates prestige and builds trust – ethnic consumers often rely on name brand recognition to make judgments on reputation, quality, popularity

3.  Be part of their community – encourages these new consumers to be a part of yours. Participating with cultural sensitivity to their event customs breaks down barriers and shows an open mind, similar to what you'd like these new consumers to do.

4. Shows you value them - ethnic communities feel valued and important when you support their events. The ability to share their culture with others is desirable and acceptance through sponsorships by large, mainstream organizations confirms their validity as a market

5. It’s one-on-one – it’s a treat when a new consumer gets to put a face to a name or ask questions to a live company representative.  It’s even more special to meet representatives who “speak” the same language.

For information about how to make your event participation more effective, click here.